Hard Rock International

Hard Rock International started out by sounding like the opening scene of the ultimate road trip movie: two friends, their love of music, great food, a Zen faith in serendipity, and a deserted Rolls Royce dealership in downtown London. In 1971, Isaac Tigrett and Peter Morton opened an American diner in England. Their original idea had nothing to do with market studies or target audiences; it didn’t even have anything to do with memorabilia. That was serendipity. Clapton wants to save a favorite table? Sure, we’ll put his guitar on the wall.

What began as a single cafe has grown in the past 50+ years to include so much more: cafes, hotels, casinos, Rock Shops, and live performance venues all around the world. We’ve grown up a bit since the early days, and we have big plans to mature even more. But from day one, we’ve succeeded by never losing sight of what makes a Hard Rock experience so memorable.

To learn more about Hard Rock International, visit HardRock.com.


History in the making

Peter Morton and Isaac Tigrett established the first Hard Rock Cafe in London in 1971. Today, Hard Rock International is one of the most globally recognized companies, and has cafe, hotel, casino, Rock Shop®, and Hard Rock Live entertainment venues all over the world.

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